Nigerians have always loved to save.
Long before banks and saving apps, we were already finding clever ways to save money.
Most of us grew up with Kolo boxes and containers, where we saved our N50 and N100. I could still remember the joy that came with breaking the box and seeing loads of cash.
For that moment, I felt like the richest man in Nigeria.
Today, though, saving is easier. I don’t need to break open a wooden box or ask a friend to help me keep my money, so I won’t waste it. There is no need to queue at banks to register for a savings account. I can save my money with my phone and in a few minutes.
We have always been people who save, but our reasons are changing.
Why We Save
School fees, house rent, feeding, transportation, and many more bills made saving more of a necessity.
Gone are the days when you save just for the sake of it. Now, our savings are what is saving us. And traditional banks weren’t cutting it! We needed better solutions that fully met our savings needs, and that is when savings apps came in.
They made the whole process easy and convenient. You could set up your savings account from the comfort of your house. Put as little as N500 in the account, automate your savings and have different savings plans depending on your needs. Bliss right?
But there was another problem. The economy wasn’t smiling. The prices of things were increasing every day. This meant N1000 saved today couldn’t buy the same things tomorrow. We still saved, but our money didn’t have the same value.
Then Jollof+ came in.
Born From a Promise
A product of Baobab Nigeria, Jollof+ wasn’t just created to join the wave of saving apps. It was born out of Baobab’s promise, helping Nigerians save the right way, even in the face of rising costs and shrinking incomes.
From the university student trying to put away N500 a week to the young professional saving for a first apartment or the market trader working toward December stock—saving on Jollof+ means having a financial partner that helps your hustle.
This May, we will be turning one year old. We have learnt a lot from you, and we keep evolving to cater to your needs. Our promise is our guide, reminding us every day why we are here.
And you keep trusting us. From the high mountains of the bustling cities in the north to the busy streets of the south, people across the country keep trusting Jollof+ to hold their dreams. The numbers speak for themselves—thousands of users, billions in total savings, and countless stories of people finally feeling in control.
Saving Has Evolved—and So Have We
From cowries to coins, from hiding money to holding it in your hand—saving in Nigeria has always been a matter of innovation.
Baobab’s Jollof+ is simply the latest step in that journey. It’s not just another app; it is a reflection of who we are and how far we have come. A nod to the past and a bold step into the future.
Because in this country, no matter the economy, we don’t stop saving. It’s in our culture. It’s in our blood.
